每日学英语

jiayi

http://www.eslpod.com/website/show_podcast.php?issue_id=2684812
ESL Podcast 205 – Shopping for Shoes
Clerk: Can I help you find something?

Alissa: Yes, I’m looking for some dress shoes for work, something with a low heel.

Clerk: Have you tried this brand? They make really comfortable shoes. This company makes several styles of dress shoes, including a sandal, a low boot, and a loafer. These right here are open toe and those over there have a strap in the back.

Alissa: Oh, I like these slip-ons, but they seem too narrow. My feet are pretty wide.

Clerk: Those actually come in three widths: narrow, medium, and wide. Do you want to try them on?

Alissa: Sure. Do you have them in a 6-and-a-half or a 7, in black or brown?

Clerk: I’m not sure. I’ll have to check in the back… Here you are. How does the 6-and-a-half fit?

Alissa: They’re a little too tight in the toe. Let me try the 7. Oh, that’s better, but now the heel is a little too loose.

Clerk: Keep in mind that since they’re leather, they’ll stretch a little.

Alissa: In that case, I’ll take the black pair in the 6-and-a-half.

Clerk: Great. I can ring you up over here.

*******************************************************************************8



dress shoes
--- formal shoes

Sandal --- a shoe that doesn’t have a top on it, in stead of straps

loafer --- a low heel shoe could be for a man/woman and it has flat bottom, you can just put your feet into and you don’t need to do anything else.

strap --- 皮带, 带条


slip-ons --- shoe that you don’t need a shoelace

Keep in mind that --- remember, be sure to consider.
‘Keep in mind that our store closes at 9 pm’

ring sb up --- you are going to take their money so they can pay for the item.

jiayi

http://www.eslpod.com/website/show_podcast.php?issue_id=2694755

ESL Podcast 206 – A Generation Gap
Carlos: Belinda, maybe you can explain it to me. My parents still don’t get me. I got a couple of tattoos and they freaked out.

Belinda: Why are you asking me? I may be a few years older than you are, but I don’t understand parents any better than you do. They’re hopelessly behind the times.

Carlos: I don’t really expect them to keep up with what’s going on right now or to know anything about what’s in and what’s out, but I thought they’d understand if I wanted to express myself. They were hippies in their day.

Belinda: Yeah, but being a hippie isn’t the same thing as being a hipster. Most of them just don’t keep up with pop culture. You know, now that I think about it, I’m not sure that’s such a bad thing.

Carlos: What do you mean?

Belinda: Can you imagine going to the same clubs as your parents, or you and your parents reading the same blogs?

Carlos: Oh, that would really suck. Okay, you’ve made your point. Things could be a lot worse.


Script by Dr. Lucy Tse


don’t get me --- understand

tattoos --- when you put ink on your skin ,you color your skin, usually put a word/pic, most of them are permanent

freaked out --- have very strong emotions about sth, usually negative emotions. Such as
became very angry/excited

behind the times --- not understand/know the most recent/current news and events

hippies --- a word that we use to talk about
people who were teenagers or college students嬉皮士


hipster --- someone who keeps up with all of the latest ideas in fashion and music

jiayi

http://www.eslpod.com/website/show_podcast.php?issue_id=2704698
ESL Podcast 207 – Giving Birth in a Hospital
It was 2 o’clock in the morning when my wife woke me up. She is eight-and-a-half months pregnant and she told me that her water had broken. She said that she was having contractions and she was sure that she was in labor. I paged our doctor and drove to the hospital.

When we arrived, we went straight to the maternity ward. I went to the reception desk, and told the clerk that my wife was in labor and needed to be admitted right away. The nurse asked me for my insurance card and gave me three forms to fill out. She said that someone would take my wife into the birthing suite soon.

The doctor arrived and she examined my wife. She told us that this wasn’t false labor and that my wife was pretty far along. After a lot of pushing, the baby came out head first, not breech, and it was healthy.

I was so relieved I couldn’t stop hugging my wife. Then, I hugged the doctor, and the nurse, and the janitor!

Script by Dr. Lucy Tse
*******************************************
Contractions --- when the muscles become tight before a baby is going to be born

in labor --- going to be giving birth very soon

page --- send a telephone number/fax to someone

maternity ward --- maternity: refers to those who are mothers.  Ward: section of the hospital

birthing suite ---  a room where woman who are in labor give birth to their baby

false labor --- when you having those muscle contractions but you are not actually ready to have the baby born

far along --- to be close to the point

breech --- the feet came out before the head

janitor --- the person that clean the hospital

那时枫叶

jeez...3 pages to go...

jiayi

http://www.eslpod.com/website/show_podcast.php?issue_id=2734527

ESL Podcast 208 – Corporate Image


Adam: With our expansion into these new areas of business, I think we need to think seriously about changing our corporate image. We’re much more than just a paper company now.

Eva: I think you’re right. Our brand has changed, and if we want to keep brand loyalty, we need to think about protecting and improving our product image.

Adam: I agree that that’s a key issue as we reposition ourselves in the industry. We can never lose sight of our end- users.

Eva: And, even though we have registered trademarks on some of the new prestige products, we need to have a plan if we want to turn these new products into household names.

Adam: I suggest we think about hiring a public relations firm. They may be able to help us update our corporate image and logo, and to shape our new corporate identity.

Eva: Why don’t I contact a few PR firms and set up some meetings?

Adam: Yes, do that. That seems like the logical next step.


Script by Dr. Lucy Tse
*****************************************************
expansion --- expand:v. get bigger


lose sight of --- forget about, to not pay attention to.   'don't lose sight of your goal'


trademark  --- is a word/name/sign that represents a company or a particular product


prestige --- adj to describe sth that people like,sth that if you have it, it's considered to be a sign/symbol how important/rich you are


household names --- everyone in the country knows about it, very popular


shape --- to change/influence/control


corporate identity --- how a compay sees/indentifies themself

jiayi

jeez...3 pages to go...
非娜 发表于 2010-4-1 22:31

                               
登录/注册后可看大图

It doesn't matter. Learning English is a long-term task. Just take a break if you are busy.

jiayi

http://www.eslpod.com/website/show_podcast.php?issue_id=2744470
ESL Podcast 209 – Extreme Sports
Celeste: I’m so glad it’s Friday. Are you doing anything this weekend?

Ryan: I’m going snowboarding with James.

Celeste: Didn’t you guys go bungee jumping last weekend?

Ryan: Yeah, and we plan to go cave diving in a couple of weeks.

Celeste: I didn’t know you were into extreme sports. I guess it’s a big adrenaline rush.

Ryan: It is. But for me, it’s about pushing myself to the limit.

Celeste: Aren’t you afraid of getting hurt?

Ryan: Sure. There’s always a danger of getting hurt, but we don’t do these sports competitively. It’s just for fun. I like trying new stunts and seeing how far we can push the boundaries of the sport. Do you want to come with us sometime?

Celeste: Me? I’m not really the adventurous type.

Ryan: You never know. You might like it. After cave diving, we’ll probably try climbing.

Celeste: Oh, that doesn’t sound too bad. I’ve done some climbing before.

Ryan: I should tell you that we plan on going ice climbing.

Celeste: Oh. In that case, I think I’ll pass. Have fun this weekend.

Ryan: Thanks and let me know if you change your mind.


Script by Dr. Lucy Tse
*********************************************************
Extreme Sports --- refers sports that are dangerous. Describing something that is very high/serious

cave diving --- a extreme sport, for caves that under water

adrenaline rush ---  you get the sudden increasing the energy? very exciting
adrenaline: 肾上腺激素   adrenaline rush:兴奋奔腾

stunts --- sth that requires usually a lot of skill and it’s often sth that is dangerous

那时枫叶

thxs JIAYI...catching up with you...

jiayi

http://www.eslpod.com/website/show_podcast.php?issue_id=2754413
ESL Podcast 210 – A Family Road Trip
Our family decided to take a road trip across the country this year. The kids were really excited and my oldest son wanted to help navigate. Before the trip, we looked at the road maps and decided on our route and the points of interest we would try to see. Since we wouldn’t be taking a camper, we needed to make hotel reservations along the way. After a little planning, we were ready to go.

The kids were behaving themselves the first day. My daughter was a little car sick in the morning, but we made it to our first stop without any major problems. On the second day, though, the kids were really acting up. They kept asking, “Are we there yet?” and they wanted to stop at every rest stop. My youngest son, who is only four, kept calling out the mile markers as we passed them, and I thought my head would explode if he didn’t stop. On top of that, my wife wanted to stop every few miles for a photo op and I thought we’d never get to the next town.

By the third day, I was really questioning the wisdom of taking three young children on the road for 10 days. I suspect that after this vacation, I’ll need another one to recover from it.


Script by Dr. Lucy Tse
*********************************************************
Be Behave --- act nicely, usually a v. use when we talk about children
act up --- miss behave, especially for children
photo op --- short for photograph opportunity
questioning the wisdom --- to doubt, thinking this is a bad idea
decided on n.  ,   mile markers

jiayi

http://www.eslpod.com/website/show_podcast.php?issue_id=2764356
ESL Podcast 211 – Giving Bad News and Condolences
I was at the hospital at with my friend, Wendy. Her father was in an accident and she was waiting to talk to the doctor.

Doctor: Hello, I’m Dr. Johnson. How are you holding up?

Wendy: Oh, I’m fine. Is there any news?

Doctor: Yes. I have examined your father’s test results and I’m afraid the news isn’t good. His condition has deteriorated rapidly, and I want you to prepare for the worst.

Wendy: You’re not saying that he won’t recover, are you?

Doctor: We can hope for the best, but your father may only have a few days. I’m very sorry.

Wendy: Can I see my father?

Doctor: Yes, of course.

.......

The worst did happen and Wendy’s father passed away the following week. At both the wake and the funeral, we all tried to console Wendy by saying things like, “I’m sorry for your loss,” “Please accept my condolences,” and “My thoughts are with you during this difficult time.”

The funeral director made sure that the funeral service went smoothly. The eulogy was short and I went with Wendy to the burial. It was a difficult time for Wendy but hopefully, having her family and friends with her made it more bearable.


Script by Dr. Lucy Tse
*********************************************************
How are you holding up --- a question you would ask someone who is having very difficult time
deteriorated --- to get worse
wake --- wake: n. small gathering when the friends of the person who was die, usually the day before put the body into the ground
console --- make someone feel better after something terrible has happened
condolences --- when sb dies and you want to say sth nice to them
eulogy --- the speech of the person who died
burial --- put the body into the ground

jiayi

http://www.eslpod.com/website/show_podcast.php?issue_id=2794185
ESL Podcast 212 – Asking for a Raise
Patty: Alberto, can I pick your brain for a minute?

Alberto: Yeah, sure, but you’ll have to make it quick. I’m going into a meeting at 3.

Patty: Sure. Hopefully, this won’t take long. I’m thinking about asking for a raise. I’ve been working here for a year and half, and I now have a lot more responsibilities on my plate than when I started. I think I’ve earned a raise, but I don’t know how to broach the issue with Wayne. I can’t just go into his office and say, “Give me a raise!”

Alberto: You’re right. It’s not an easy thing to bring up. One thing I did when I asked for a raise last year was to remind Wayne of my qualifications and all of the work I do around here. I tried to convince Wayne that I was indispensable.

Patty: Obviously it worked. You got a raise and a promotion, too. All I want is a bump in pay.

Alberto: The trick is to sell yourself without seeming self-serving. And, you don’t want to give any ultimatums either. That definitely won’t fly with Wayne.

Patty: I can see that. I plan to talk to him at the end of the week so wish me luck.

Alberto: You don’t need it. I’m sure Wayne will see things your way.


Script by Dr. Lucy Tse
*********************************************************
pick your brain --- get some ideas from your brain
make it quick --- opposite: take your time
have a lot more responsibilities on my plate --- I have many more things than I am doing
broach --- begin talking about
bring up --- to raise, to start talking about
qualifications --- skills, knowledge the things that make you good at your job
‘ I have good qualifications for this job’
Indispensable ---you can’t do it without this person.    Opposite: dispensable
bump in pay --- here , increase in pay
self-serving --- you are only interested in yourself, only benefit you
ultimatums --- when you say to sb,’ if sth doesn’t happen then you’ll do sth else ‘ 最后通牒
won’t fly --- won’t work
see things your way --- he’ll agree with you

jiayi

http://www.eslpod.com/website/show_podcast.php?issue_id=2804128
ESL Podcast 213 – Buying a Bicycle
I went to the bike shop on Saturday morning to buy a bicycle.

Clerk: What kind of bike are you looking for?

Lance: I’m really not sure.

Clerk: Well, let me show you what we have. We carry road bikes, mountain bikes, beach cruisers, and racing bikes.

Lance: I’m going to start biking to work. I’ll be riding mainly on the road, but I want something versatile enough for anything.

Clerk: Well, the road bikes are for everyday use. They have heavy frames and tires. The seats are comfortable and so are the handlebars. The mountain bikes are very sturdy for off-road cycling and have wider tires. Beach cruisers have just one speed, so you won’t be shifting any gears.

Lance: Okay. Are the brakes hard to handle?

Clerk: No. You either have foot brakes, like on the beach cruisers, or you have hand brakes. They’re very easy to get used to. If you want to keep it simple, I would either go for a road bike or a mountain bike. Those are the most popular.

Lance: If I get a bike, what other things do I need?

Clerk: I usually recommend an air pump, a bike lock, and a helmet.

Lance: Okay, I’ll take a look around.

Clerk: Sure. Just let me know if you have other questions.


Script by Dr. Lucy Tse
**********************************************************************
versatile --- you can use it for many different things

handlebars --- things you use to control the bicyle, to turn it right/left or to go straight. To steer the bicycle/car.

sturdy --- strong , won’t break easily.   Opposite: fragile

gears --- part of the bicycle, usually it’s a round wheel that determines how fast you go. In a bicycle with ten speeds, they usually are several gears.    To Shift gears: to change gears

air pump --- used to put air into the tire of the wheel

helmet --- sth that you put on your head so that you won’t get hurt

jiayi

http://www.eslpod.com/website/show_podcast.php?issue_id=2824014
ESL Podcast 214 – A Jealous Girlfriend
Sarya: Hey Dom, I haven’t seen you in so long. Where have you been?

Dominick: Oh, I’ve been busy.

Sarya: I’ve missed hanging out together. How’s Leslie?

Dominick: She’s okay, but things haven’t been that great between us.

Sarya: I’m really sorry to hear that. What’s up?

Dominick: Leslie is great, but she’s so jealous of my friends, especially my female friends. She doesn’t like it when I see them or even if I talk to them on the phone. To be honest, that’s why I haven’t called you lately.

Sarya: I got the feeling that you’ve been avoiding me. Now I understand that it’s the green-eyed monster at work. Have you been doing anything to make her jealous?

Dominick: No! I go out with my friends sometimes but I’m always up front with Leslie and tell her what I’m doing. But, she’s so possessive. Even when I go out with my guy friends, she flips out sometimes. I don’t know why she won’t trust me.

Sarya: Maybe she’s just insecure about herself, or maybe she feels insecure about your relationship. But either way, I’d stop this in its tracks before it gets any worse. Have you talked to her about it?

Dominick: Not really. We usually get into a big fight and then we make up, but we don’t ever get at the root of the matter.

Sarya: I wish I could help.

Dominick: You already have. Talking about it helps. Whatever it takes, I’m going to get this under control. Other than this jealousy problem, we have a great relationship. I don’t want anything to jeopardize it.

Sarya: Good luck with everything and let me know if I there’s anything I can do.

Dominick: Thanks. I will.


Script by Dr. Lucy Tse
**********************************************************************
hang out --- spend time together
jealous --- to want sth that someone else has.
Jealous girlfriend wants to keep her boyfriend to herself, and doesn’t he talking to other woman
green-eyed monster --- it’s the person being jealous.
‘ He is green with….’--- very jealous
up front with --- honest with
possessive --- to want sth for yourself, your things and no one else can have them, sth similar to be gealous,
flips out --- get very angry, go crazy
insecure --- don’t have confidence about himself
jeopardize --- to put sth in danger
I’d stop this in its tracks before it gets any worse ,
at the root of the matter

jiayi

http://www.eslpod.com/website/show_podcast.php?issue_id=2833957

ESL Podcast 215 – Getting a Men’s Haircut

It’s been almost three months since I got a haircut and I went to the barbershop where I always get it cut. But when I got there, the barbershop had been replaced by a hair salon.

Shinobu: Hi, I used to get my hair cut at the barbershop that was here.

Nicole: Yeah, they closed. We’ve been open for about a month. I can cut your hair.

Shinobu: Uh...I guess that’s okay.

Nicole: Why don’t you come over here and sit down. What do you have in mind?

Shinobu: Well, as you can see, my hair is pretty curly. When it’s long, it looks like an Afro. I want it to be a lot shorter, but I don’t want a buzz cut.

Nicole: Are you sure you want to cut it? If you keep it long, you could have great dreadlocks.

Shinobu: Uh, I’m not sure that that style would work for me.

Nicole: Okay, then. How about if I cut it short on the sides, leave the bangs medium length, and then keep the back long?

Shinobu: No, I don’t think that would work, either. I’d like it an inch off the collar in back, above the ears, no sideburns, with a part down the right side. I really just need a trim.

Nicole: Hmm…how about if I shave your head? You’d look great bald.

Shinobu: No! I definitely don’t want that. You know what, I just remembered that I’m supposed to be somewhere else right now.

Nicole: Oh, are you sure? I’m sure I know exactly what you want.

Shinobu: I’m sure you do, but I really have to go.

I left that hair salon as quickly as I could. Who knows what would have happened if I’d stayed there? She may have given me a Mohawk!


Script by Dr. Lucy Tse

******************************************************************

Barbershop --- a place where man get their hair cut

Afro --- 爆炸头

buzz cut --- when your hair is cut very close, just has a little bit hair

dreadlocks --- when you have long curly hair, go down till your shoulder

bangs --- the hair that go over the top of your head, the forhead 刘海

sideburns --- hair that goes on the side of your face but it goes down like a line down the sides of your face

trim --- just your hair cut little 修剪

bald --- 秃的

Mohawk --- 莫霍克头…

jiayi

http://www.eslpod.com/website/show_podcast.php?issue_id=3012931

ESL Podcast 216 – Outsourcing Operations
Bonnie: I wanted us to meet today to talk about ways to reduce our overhead. One suggestion is for us to outsource some of our operations. I’d like to hear what you think are the pros and cons of doing that.

Jean-Luc: I think that, in principle, it’s a good idea. It would save us a lot of money, but I see a downside. We would lose control of some of our key in house operations.

Bonnie: Well, I think that we want to focus on non-core operations, such as IT or accounting. I know that other companies have outsourced their call centers, but that would take a lot of training, especially with our call volume.

Jean-Luc: I completely agree. I don’t think that the call center needs to be micro-managed, but it does take more oversight than IT or accounting for quality control, especially if we decide to go offshore.

Bonnie: Okay, I think we’re thinking along the same lines. Let’s call a meeting with the rest of the staff to get their thoughts. How about next Tuesday at 10 a.m.?

Jean-Luc: That works for me. I’ll send out an email out to everybody today.


Script by Dr. Lucy Tse
******************************************************************
Outsourcing Operations --- a business that try to hire another company to do part of their work

Overhead --- fixed costs, the money that a company paid for all the things that it needs to keep the company going.

pros and cons --- prefer the good things and bad things

downside --- a negative result

in house operations --- things that company does by itself

non-core operations --- things company does that are not the most important

micro-managed --- to try to control every little thing

oversight --- things as supervision

go offshore ---  go to a company in a different country

thinking along the same lines --- thinking same

jiayi

http://www.eslpod.com/website/show_podcast.php?issue_id=3022874
ESL Podcast 217 – Lost and Found
Airport employee: Hello, Portland Airport, Lost and Found.

Lucas: Hello. I was a passenger on a SunCal Airlines flight yesterday and I think I left my keys on the plane.

Airport employee: I see. To claim the item, you have to fill out a claim form. What did you lose again? Some luggage? You’ll need your claim receipt to get your luggage.

Lucas: No, I lost some keys on the airplane. Keys. I think I left them on my seat. Is it possible to find out if anyone has turned them in to your office?

Airport employee: I don’t know. Can you describe them?

Lucas: Well, they’re on a key chain and there are eight keys on it, including a car key.

Airport employee: Was there anything distinctive about the key chain? You’ll need to prove ownership if you want to claim them.

Lucas: No, it’s a plain key ring. Maybe I should come down to the office to see if I can identify them. What happens to property that’s unclaimed?

Airport employee: We keep it for 30 days and then we dispose of it. Don’t worry. We don’t have a policy of finders, keepers. If you lost some luggage, it’ll turn up.

Lucas: No, I lost some keys! Keys! Never mind. I’m coming down right now.

Airport employee: That’s a good idea. It’s easier to pick up your lost luggage than for us to send it.

Lucas: Uh!


Script by Dr. Lucy Tse
****************************************************************
Distinctive --- means anything special

a plain key ring --- plain: normal, not special

dispose --- get rid of , throw out

finders, keepers --- if you find sth ,it belongs to you.
This is an expression that kids use sometimes. ’ finders, keepers ,Losers, weepers ‘   weep: cry

Lost and Found  , claim receipt

jiayi

http://www.eslpod.com/website/show_podcast.php?issue_id=2963216

ESL Podcast 218 – Getting a Driver's License

Jane: Hey, Henry. You look busy. What's that you're reading?

Henry: Oh, hi, Jane. I'm studying the driver's manual so I can finally get my driver's license. I just hope I can remember all these traffic laws.

Jane: I’m sure you’ll pass the tests with flying colors, especially since you can miss a few and still pass. Just don't forget to bring your glasses with you so you don’t fail the vision test.

Henry: Yeah, I know. I think the written test will be okay, but I’m really worried about the road test. I never took driver’s ed and I’m nervous behind the wheel. My brother failed his test the first time because he forgot to signal a left turn, and then he didn't yield to a pedestrian. He also screwed up on the parallel parking.

Jane: It sounds like he just got nervous. A busy intersection is always tricky. So when's your appointment at the DMV?

Henry: Next Tuesday. But I might just go in earlier and take the test as a walk-in.

Jane: Can't wait, huh? Well, I'll let you get back to studying. Good luck!

Henry: Thanks. See you around.


Script by Annalea Manalili



with flying colors --- be very successful, to do very well

driver’s ed --- driver’s education

blinker --- the light that shows people that you are going left or going right

yield to a pedestrian --- stop an d let a person who is crossing the street go first
yield: let sth go first, in front of you

pedestrian: the person who is waling

screwed up --- to make mistake

tricky. --- 难以捉摸的, 棘手的


DMV --- government office in the state gives drive license (in USA)

walk-in --- do not have an appointment


vision test , to signal a left turn

jiayi

http://www.eslpod.com/website/show_podcast.php?issue_id=2973159

ESL Podcast 219 – Giving Compliments

A friend from work, Nia, asked a few of us over to her apartment to watch the game this Sunday and I was really nervous. I’ve always liked Nia and I was hoping we could be more than friends. My brother, Charlie, said that if I really liked her, I should be sure to give her plenty of compliments when I saw her.

I arrived on Sunday and knocked on her door.

Nia: Hi, I’m glad you could make it. You’re the first one here. Make yourself comfortable.

Sebastian: Thanks and you look great. Red looks great on you.

Nia: Oh, thanks. It’s nice to be out of work clothes. Can I get you something to drink?

Sebastian: Sure. What are you having?

Nia: I’m just having a beer. Want one?

Sebastian: Sure. What a cool place! This is a really nice apartment

Nia: Here you go. Actually, I just moved in last month and I’m still decorating. But, that’s nice of you to say.

Sebastian: Wow, nice picture. Did you paint this?

Nia: No, I didn’t. Someone named Picasso did. It’s just a copy. You know, I really appreciate the compliments, but what’s up?

Sebastian: Up? Nothing. I’m just glad to be here.

Nia: Well, I’m glad you’re here, too. Now, drink up. The others should be here any minute.

Sebastian: Sure. Cheers!


Script by Dr. Lucy Tse
******************************************************************
Compliments --- sth nice you say to someone     different word:complement 补充, 互为补充的东西

asked a few of us over --- invite.   

Decorate --- v. to try to make house look better  装饰

makalia

I am a new member, I am also mom of little girl. your English is pretty good,I am always shy for my English  but your persistence touch me. thank you!

jiayi

http://www.eslpod.com/website/show_podcast.php?issue_id=2993045
ESL Podcast 220 – Giving Opinions in a Meeting
I was in a department meeting and our manager was asking for our feedback on improving our product. I had a few ideas and I wanted to get them across, but one of my colleagues was giving me a hard time.

Marcelo: In my opinion, I think that we need to look at the question more from the customer’s perspective. I really feel we need to do more market research.

Ellen: I tend to think that we have enough information already and it’s time to make some decisions.

Marcelo: Well, the way I see it, we’ve only scratched the surface in getting to know our customers. We need to get inside their heads if we want to offer what they want and aren’t getting right now.

Ellen: You may be right, but if you ask me, I just don’t think it’s worth it to sink more time and money into the type of market research you’re proposing. It’s far more than what other companies are doing.

Marcelo: That’s precisely my point. I’m sure that if we can get information that other companies don’t have, we’ll be one step ahead.

That’s when the manager stepped in and offered her opinion. And, I’m happy to say, she sided with me.


Script by Dr. Lucy Tse
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Perspective --- the point of sb , the way that someone else see things

to sink more time and money --- v. spend.  Usually we use that v. we spend money for the wrong thing or spend too much money already

That’s precisely my point --- precisely: exactly

to get them across,   : I tend to think that;  scratched the surface;  to get inside their heads ;  be one step ahead ;  sided with