Under the Influence

lacychang

近期迷上CBC radio One

Terry O'Reilly 主持的Under the Influence。刚开始只是当作练听力，仔细听发现节目内容品质很高。套用现在的流行词汇就是“充满正能量”。摘录部分内容如下：

Trott's point is that commitment is what separates the successful from everybody else. Commitment to a vision, to a goal, to a principle - no matter how much pushback you get. Commitment to seeing your idea through - no matter how many people dismiss it.

When I observe the most successful people that pass through my life, it's the commitment to their goal that is unshakable. Their refusal to take NO for an answer.

Remember that rejection isn't fatal. As Trott says, it's only fatal if you walk away from your dream.

lacychang

When Tim Martin was in school in New Zealand, his teacher told him he would never succeed in business.
Tim disagreed. And went on to create a remarkably successful company that included over 860 pubs, 26 hotels, and over 20,000 employees.

Tim Martin called his company, "Wetherspoon."

He named it after his teacher - who has to pass the signs every day.
Tim had a commitment to his dream, and confidence in his abilities.

And today, Wetherspoon is a hugely successful company.

Regardless of what Mr. Wetherspoon thought.

lacychang

结尾更精彩：
When young people ask me for advice about getting into the advertising business, I always say the same thing:

Don't give up.

It's a very difficult business to break into, with lots of competition.

But if you want it - really want it - it'll happen.

That's why commitment was the prevalent theme in so many of the books I talked about today.

Commitment to a goal, or a dream, or even just an idea.

Talent will only get you part of the way there. Commitment carries you across the finish line.

Tim Martin didn't give up when his teacher told him he would never be successful in business. And the Wetherspoon signs say it all.

The Romans didn't give up when they found themselves constantly losing battles at sea. They just figured out how to turn a weakness into a strength.

KISS was also a model of commitment. They were written off by the press as a circus sideshow. But KISS stayed committed to their makeup, their dream, and their fans.

Who knew that a detour to a small-town high school would become the turning point in their career.

And lastly, if you ever think your job is too demanding, just think of those El-Al baggage inspectors.

That's why I say the best books about marketing aren't about marketing - they're about life. Inspiring stories that someone put down on paper so they can be passed on. And savoured. And absorbed.

So may I suggest you take a moment to lick a finger, and turn a page...

...when you're under the influence.

lacychang

这样的节目总是让人回味，特别是对于面对很多不确定和挫折时，很多故事就好像为自己量身定做。感动之时让自己重拾希望。颇有感触故而发此贴，希望类似境况的坛友能从中获益。不仅是提高语言，同时也鼓舞士气。Remember that rejection isn't fatal. As Trott says, it's only fatal if you walk away from your dream.

lamjin

commitment to + 动名词或名字。