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0611
Sales, Marketing and Advertising Managers
Sales, marketing and advertising managers plan, organize, direct, control and evaluate the activities of establishments and departments involved in commercial, industrial, wholesale and e-business sales, marketing, advertising and public relations. They are employed by commercial, industrial and wholesale establishments, marketing and public relations consulting companies and by government departments.
Example Titles
advertising director
corporate sales manager
director, communications
director, media relations
director, public relations
e-commerce manager
fundraising campaign manager
internet communications manager
marketing manager
promotions manager
regional sales manager
sales and marketing manager
web communications manager
web marketing manager
>>View all titles
Main duties
The following is a summary of main duties for some occupations in this unit group:
- Sales managers plan, direct and evaluate the activities of sales departments in commercial, industrial, wholesale and other non-retail establishments.
- Marketing managers establish distribution networks for products and services, initiate market research studies and analyze their findings, assist in product development, direct and evaluate the marketing strategies of establishments.
- Advertising managers plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services.
- Public relations managers direct and evaluate establishments and departments that develop and implement communication strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations.
- E-commerce managers plan, organize, direct, control and evaluate the design, development and maintenance of internet and intranet sites to manage an organization's internet presence including public relations, communications and commercial activities.
Employment requirements
- Sales and marketing managers require a university degree or college diploma in business administration or in a related field with a specialization in sales or marketing
and
Several years of experience as a sales or marketing representative or in a related occupation.
- Advertising and public relations managers require a university degree or college diploma in public relations, communications, marketing, journalism or in a related field
and
Several years of experience as an advertising officer, public relations officer, communications officer or in a related occupation.
- E-commerce managers usually require a university degree or college diploma in a field related to the content of the web site
and
Experience in web site design, interactive media development, data administration or information systems analysis or experience related to the content of the web site. Additional information
- Progression to senior management positions is possible with experience.
Classified elsewhere
- Professional Occupations in Public Relations and Communications (5124)
- Retail Trade Managers (0621)
- Retail Trade Supervisors (6211)
- Senior Managers - Trade, Broadcasting and Other Services, n.e.c. (0015)
Classification Structure - 0 |
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